Selling physical products over JVZoo
While many online business owners have seen great success in selling digital products over JVZoo, physical products still have and do sell inside the marketplace.
This blog post will cover what you need to consider before deciding to create, or even launch a physical product over the platform.
1. What is a physical product?
In another blog post, we talked about what goes into a digital product. A physical product is essentially anything that can be delivered to your customer offline, and is therefore the opposite of a digital product. A physical product will have a lag time between when a customer pays for it, and when they receive it physically in their hands. A physical product most typically will be a paperback or hardcover book, a series of DVDs or CDs with training on them your customer can watch on their computer or TV, a series of printed reports, a physical ticket or invitation to an event, a software hosted on a CD that the customer must use to download a secured software or program onto their computer, or any other physical item you can post in a parcel or letter to your customer. The most popular product you’re likely to come across online in general is a physical book; paperback or hardcover. These sometimes carry more value than an ebook because of the physical “I am holding something I purchased” feeling your customer will receive when they hold it. Even though we’re in the age of the internet, many still prefer to read and make notes in a physical book they can touch.
2. When creating a physical book…
When you’re creating a physical product, each has smaller details you must be aware of that you don’t necessarily need to think about when creating a digital product. If we take the example of a physical book, in order to be able to legally be considered as a ‘real book’ in the eyes of the world, you should purchase an ISBN number for it. This is basically a way to register your book within the world’s database of books. It comes in the form of a number with a barcode and must be printed somewhere on your book. Typically, the ISBN number is printed on the back cover.
3. Delivering your physical product
This is a big issue: how will you deliver your physical product? You must take into account that if you are selling your product on a platform like JVZoo, you will have customers from all over the world purchasing it. So, you must either restrict customers only from one or a few certain countries to be able to purchase it, or be able to cover your delivery costs no matter where your customer needs it delivered to. Before you start selling, make sure you check with your local post office about what the different costs and delivery times are. It is typical for sellers on JVZoo to give their customers a 30 day no questions asked money back guarantee. Can you guarantee that your customers will receive their copy within 30 days of purchasing? If not, consider using a courier service, or perhaps creating an analogy of your product in digital product format.
4. Refund options
Many different sellers have various refund options. With a physical product, refunds can get a bit tricky. You should be clear about your refund terms on your sales page, and enforce them when you launch your product. A popular option is to have your customer send your physical product back to you, and once you receive it, you can refund their purchase. The JVZoo platforms allows you to process refunds 60 days after a purchase, so let your customers know that they have this time to return the product back to your address if they wish to receive a refund. Usually the delivery costs are covered by the customer.
What other elements should you consider when creating a physical product? Or what questions do you have about creating or launching a physical product on JVZoo?