Copyrighting is one of those skills which I never knew it was a proper skill. I really think it’s easy when it comes to copyrighting. The way I explain copywriting, is basically, copying someone else’s work, but changing everything so it sounds and has your own touch to it. It’s a very simple process. Just switch words around, use the dictionary you know, and not use words you don’t even know. Make it personal, make it seem as if its you writing it. The only thing that copyrighting does, is basically give you a path to follow. No need to reinvent the wheel when you’re doing the same thing. Just make sure it’s all you.
Everyone’s writing style is different. That will set you out from the rest. It seems like there’s a lot of work to master it can also be time-consuming. I know this from personal experience. I’ve created everything on my own, and my copyrighting skills came in handy. I didn’t have to hire anyone, and hiring someone do this job, can be expensive.
Let’s understand Copyrighting better. It is considered a form of advertising, and a formula. If you understand the formula behind the copywriting then you can become an expert too. All you got to understand is the flow, and how you need to build your sales page, so someone either buys, or signs up easily.
In this post, we’ll look at how you can become a master copywriter without having to take an expensive course or spend years learning tricks of the trade.
As I mentioned earlier, copywriting is formula based. There are ways to tap into the psychological mind of your target market. You can go aggressive and how how you can solve your target audience problem, or you can go through what types of features your offering has.
Let’s start with three copywriting basics you’ll need in order for these formulas to be successful.
Research and find out who your target audience is. In order for your copy to hit the mark with your readers, you need to understand exactly who you’re writing for.
Ask yourself: What are their goals?
- Pain points?
- What are the daily problems in their lives you can solve or make easier?
- What are your features and benefits?
- It is of value?
Often times marketers make the mistake of only promoting a product’s features – and they forget to point out the benefits and advantages those features produce. These benefits are what the readers really care about.
Including elements of social proof (think testimonials or case studies) alongside results you’ve produced can build up your credibility with the audience, making your offering more trustworthy. Once you have these three facets nailed down, you can start crafting compelling copy that your audience can resonate.
A Copywriting Tool That Speeds Up the Process
The downside to copywriting is that even once you’ve learnt how to copyright, you’ll find yourself spending a lot of time, writing, or researching for what to write. Those words don’t write themselves – which, again, is why this aspect sometimes gets handed off to a freelancer or outsourced help that can focus on doing the job well.
But outsourcing copywriting is pretty much expensive. (if you want a real copyrighting copy which converts) Yes you can do this alone, and on your own, but you could be saving time, and energy by using a tool which speeds up your whole process. Exact Model you can get all of the benefits of copywriting formulas in a quick, prepared template format.
How it works:
- Pick from 12 unique categories with over 200 unique sales messages and 40 email templates
- Fill in the blanks for your project needs
- Publish your material and put it to work
Using this you can simply insert your custom information and pull from prepared swipe files that leverage proven copywriting formulas to quickly build customized marketing content.
As long as you have the basics (which I outlined earlier), you can simply drop in your custom information and create well-written, conversion-oriented copy in minutes.
Work Smarter, Not Harder When it Comes to Copywriting
We know that well-written copy converts. So rather than investing hours of your time into courses on copywriting or paying someone to craft marketing copy for your business, it makes sense to leverage a tool that helps you get all of the benefits copywriting hacks – but in a fast, easy-to-use format.
With some basic copywriting knowledge and a tool like Exact Model, you can start creating high-converting copy for your target audience faster than ever before.
Work smarter, not harder… your audience and your bottom line will reap the benefits.