You should know that all display advertising will be using retargeted advertising. Its now what they call the ‘Pixel Land Rush’ where the Facebook pixel will become ever more valuable than ever, especially for all great advertisers. Advertisers that fail to use pixels today, will eventually not be able to afford to advertise or compete with other fellow marketers using pixels.
I’m writing this article for my followers to show you what I know about pixels and why its so important to use in 2015. I used to avoid using pixels, but now I realize the importance since I’ve seen a growth in my subscriptions and commissions on JVZoo.
This is what a Pixel Code looks like
CPP (or Cost Per Pixel)
Pixels helps you follow people who have visited your website, or any specific page on your website, or landing page. You objective is to use the pixels to create Targeted offers depending on where the traffic has visited.
So if I were to run an ad to promote a blog post on affiliate marketing. Then I retarget the people who read my blog post review to which I reviewed The Digital Affiliates Network for example. I know who was interested in that article, since I captured those leads through the pixel I added on my post’s page. The pixel was created using Facebook ads.
There two types of Pixels. So I’m going to break it down for you all, on what each does and what it’s used for.
Pixel Types (Conversion pixels & Website custom pixels)
A Conversion pixel is a snippet of a code given by Facebook. The code is placed on any specific page you are targetting. When any user visits that page, it triggers the pixel and counts as a Conversion. When tracking a conversion pixel you are actually used to track how many times a certain action occurs.
So for example…if you place a conversion pixel on your thank you page, which means that basically, the way you set up everything, is when someone reaches that specific page, means someone took action to whatever you were promoting or selling.
By having this tracking pixel on that page, Facebook then tracks this information down for you, and lets you understand how many conversions you had. This could be used on any landing pages or any type of traffic funnels you might be promoting. You should create different pixels for different landing pages so you can track for each action. For example, Pixel A -landing page. Pixel B- Thank you page etc.
Put each pixel in its own category depending on what kind of action you want taken. For example…one pixel will be for checkouts, the other for registrations, the other for leads, the other for page views…etc.
Optimizing your Pixels
Facebook can optimize your pixels by what you want out of your campaigns. When setting up a Facebook Advertising campaign , Facebook asks you on what objective of your campaign is. You choose from the list provided. For example, Increase conversions on your website.
If you are driving traffic to something that’s a simple action, like a lead magnet opt-in or a webinar sign up, you should always use the ”Increase conversions on your website” objective. This will decrease your lead cost.
In another example let’s say we want to optimize for Leads. So we tell Facebook that we want the pixel that is placed on my landing page for The Digital Affiliates, to gather all info on those users….Facebook will then optimize my campaign to the people who have already opted in, and will begin following them around.
When building your audiences using the pixels, you can actually clone each audience, or create a look a like audience. Facebook creates an audience of people who are most like the people who have taken that specific action on your specific pages, or posts you have created. These are like clones of the people that already visited your website. Thus helping you scale on your campaigns and reaching more audiences a-like.
Website Custom Audience Pixels
Website Custom Audiences are Created for Retargeting. You only have one website custom audience pixel per Facebook account. This pixel is placed on the head template of your website which basically covers for your whole website, or you can take the code and add it manually to each separate page.
This pixel will create custom audiences of people who visited your website. You can manage Website custom audiences under the Audiences tab in your ads manager on Facebook.
Once you have installed your pixel, you can begin to create retargeting audiences.
Just go to Create Audience, then Custom Audience, and then choose Website Traffic. There are loads of options to choose from. Bottom line you can also create Website custom audiences too. This works with one pixel, versus the multiple pixels if you are using for conversions pixels.
In order to run successful Facebook ads, you will need to learn how to use Pixels. Essential for the tracking , optimization , retargeting, and scaling of your Facebook campaigns. I hope this article gives you a good insight on Facebook pixels and how they are used to retarget your traffic. Please don’t forget to subscribe to my blog by filling the form below.