You should know that all display advertising will be using retargeted advertising. Its now what they call the ‘Pixel Land Rush’ where the Facebook pixel will become ever more valuable than ever, especially for all great advertisers. Advertisers that fail to use pixels today, will eventually not be able to afford to advertise or compete with other fellow marketers using pixels.
I’m writing this article for my followers to show you what I know about pixels and why its so important to use in 2015. I used to avoid using pixels, but now I realize the importance since I’ve seen a growth in my subscriptions and commissions on JVZoo.
This is what a Pixel Code looks like
CPP (or Cost Per Pixel)
Pixels helps you follow people who have visited your website, or any specific page on your website, or landing page. You objective is to use the pixels to create Targeted offers depending on where the traffic has visited.
So if I were to run an ad to promote a blog post on affiliate marketing. Then I retarget the people who read my blog post review to which I reviewed The Digital Affiliates Network for example. I know who was interested in that article, since I captured those leads through the pixel I added on my post’s page. The pixel was created using Facebook ads.
There two types of Pixels. So I’m going to break it down for you all, on what each does and what it’s used for.
Pixel Types (Conversion pixels & Website custom pixels)
A Conversion pixel is a snippet of a code given by Facebook. The code is placed on any specific page you are targetting. When any user visits that page, it triggers the pixel and counts as a Conversion. When tracking a conversion pixel you are actually used to track how many times a certain action occurs.
So for example…if you place a conversion pixel on your thank you page, which means that basically, the way you set up everything, is when someone reaches that specific page, means someone took action to whatever you were promoting or selling.
By having this tracking pixel on that page, Facebook then tracks this information down for you, and lets you understand how many conversions you had. This could be used on any landing pages or any type of traffic funnels you might be promoting. You should create different pixels for different landing pages so you can track for each action. For example, Pixel A -landing page. Pixel B- Thank you page etc.
Put each pixel in its own category depending on what kind of action you want taken. For example…one pixel will be for checkouts, the other for registrations, the other for leads, the other for page views…etc.
Optimizing your Pixels
Facebook can optimize your pixels by what you want out of your campaigns. When setting up a Facebook Advertising campaign , Facebook asks you on what objective of your campaign is. You choose from the list provided. For example, Increase conversions on your website.
If you are driving traffic to something that’s a simple action, like a lead magnet opt-in or a webinar sign up, you should always use the ”Increase conversions on your website” objective. This will decrease your lead cost.
In another example let’s say we want to optimize for Leads. So we tell Facebook that we want the pixel that is placed on my landing page for The Digital Affiliates, to gather all info on those users….Facebook will then optimize my campaign to the people who have already opted in, and will begin following them around.
When building your audiences using the pixels, you can actually clone each audience, or create a look a like audience. Facebook creates an audience of people who are most like the people who have taken that specific action on your specific pages, or posts you have created. These are like clones of the people that already visited your website. Thus helping you scale on your campaigns and reaching more audiences a-like.
Website Custom Audience Pixels
Website Custom Audiences are Created for Retargeting. You only have one website custom audience pixel per Facebook account. This pixel is placed on the head template of your website which basically covers for your whole website, or you can take the code and add it manually to each separate page.
This pixel will create custom audiences of people who visited your website. You can manage Website custom audiences under the Audiences tab in your ads manager on Facebook.
Once you have installed your pixel, you can begin to create retargeting audiences.
Just go to Create Audience, then Custom Audience, and then choose Website Traffic. There are loads of options to choose from. Bottom line you can also create Website custom audiences too. This works with one pixel, versus the multiple pixels if you are using for conversions pixels.
In order to run successful Facebook ads, you will need to learn how to use Pixels. Essential for the tracking , optimization , retargeting, and scaling of your Facebook campaigns. I hope this article gives you a good insight on Facebook pixels and how they are used to retarget your traffic. Please don’t forget to subscribe to my blog by filling the form below.
If you are using WordPress then please allow me to give you a FREE PLUG-IN so you can add your Facebook Pixel to your page easily.
Its Free to download.
When downloaded, do not unzip, head over to your ..on WP and just upload it and then activate it.
Social media marketing has a reputation for being an extremely complex advertising platform, but really its not. It is actually one of the easiest options out there and requires no big investment. Using social media allows you to interact on a more personal level with your audience and create a ripple through the internet. One simple video can turn into a plethora of traffic if you listen to my advice below.
Using Facebook can be a great way to promote your business. Facebook allows you to connect with your target audience. If you use Facebook correctly, you can interact with your audience in a friendly manner without pressuring them to purchase anything. If people connect to you on a personal level, they’re more likely to be interested in your business.
Establish your goal for a social media campaign. If you do not know what you hope to achieve with your campaign, you won’t know when you have been successful. Are you looking for product awareness, concrete sales, or better customer service? When you can answer these questions, building a strategy is an easier step.
Find out where your customers are getting their social fix. You can leave yourself twisting in the wind if you start a social media campaign that reaches none of your target audience. You need to know if your customer base will be reading blogs, are tweeters or perhaps, they Facebook often. Research is the key to maximizing your efforts.
Consistency pays off
To get the best possible customers from your social media marketing, keep your content coming regularly and with consistency. When a customer sees you post on Facebook every other day, it is enough they remember you comfortably, but not so much that they get annoyed with you showing up too much. When it comes time for them to spend money on something you might offer, they will go with you because your brand feels like a trusted friend.
If your blog has grown popular, put up some stats showing your visitors how many others follow your content. Demonstrating your growth through showing the number of Facebook “likes” you’ve received, Twitter followers you’ve accumulated or any awards your site or blog has received is a great way to prove your “social worth.”
Terms of Service
Read the terms of service of every social media site you make a profile on. Make sure that understand the rules of the site you are making a profile on, otherwise your profile could be deleted and all your hard work will be gone. Some sites do not allow affiliate links; so know the site’s rules before you begin.
The key to being successful using social media marketing is to have excellent content. This content has to be inspiring, educational, and interesting so that your followers will want to share it. When they share your content, you and your business are being exposed to new potential followers who may also share your content and build your social media presence.
Post new content regularly. If you do not update your status at least once a week, your followers will forget that you exist. Perhaps you could post new content on the same day or at the same hour so that your followers have something to look forward to and will think about logging on to see what you have posted.
Gaining traffic is important, but it is more important that they take the step from traffic to customer. This can only be done if you create quality media and target the correct audience. Do not waste time or money trying to market to the entire online world when simple planning and the above tips can save you both.
I hope you Enjoyed my article and tips on how Social media marketing can make you money. Keep in mind, in my Starter kit Page I have a few programs and tools that will help you guide you through the whole process. One of the latest programs i’m currently in , is providing this information and much more. Go ahead an take a look at my page for The Digital Affiliates.
You can use online marketing to get people to your website, but is your website designed to attract people to work with you or your website ?
Let’s find out.
I have created a 7 point checklist below for you to question and answer in order to find out if your website is considered a “good” website to Google.
Checklist to what makes a good website
- Does your website have a clear eye catching attractive Headline? Make sure you have a clear message with an attractive “Pic Headline”
- Does your website make it clear about the benefits that your visitor will get if they sign up? Make sure you are clear in the message or the description of the website.
- Does your website contain images and videos? Images and Videos are always a must in websites. You want to be interesting and they could help your viral marketing if any of the images or videos gets shared.
- Is there some kind of call-to-action on your site? Make sure you are reminding your customers on what to do next. Buy now, Sign up Now, Don’t forget to Comment, etc. Anything that will trigger their actions to remind them is always helpful.
- Is there contact information on your site? Show your visitors they are dealing with a human and not an automated bot of some sort. You put a face to the contact, even better. Building Trust and relationships through your blog/ website is a must.
- Is your website connected with social media? In this day and age, you cannot have a website and not have any type of presence in the online social media world. Facebook is currently No. 1, in Google Search results. It knocked out Google and took first place. That should mean something. Everyone is on Facebook.
- Is your website Mobile Friendly? On April 21st, 2015, Google drastically shifted search engine rankings to favor sites that are optimized for mobile devices.
Make sure you pick up Mobile Optimize Pro (plugin)
for your word press site, so you can get ranked on Google’s Page One. Mobile Optimize Pro will make google favor your site which will result your site in ranking high.
If you aren’t covering any of the questions above, then you should start planning and start creating and update your website asap in order to be positioned and give your customers a better experience. If you need any help in doing so, please contact me and let me know what you need help with so I can either help you, or direct you to what you need to do.
Remember , I’m a Social media consultant, I also consult people with their website. Consider this as a special free gift when you sign up to my blog. As soon as you sign up and follow my “next steps” I’ll be able to contact you asap with your request. I usually get back at you in less than 24 hrs. Try me for a free consultation about your website and getting started with making money online strategies.
Don’t forget to also visit my Starter Kit & Resources page which you will get the best tools to make your website customer friendly in every way.
Helpful Source: Is your website ready to deliver results? – AdWords He