It really sucks when you are spending your money testing on Facebook ads, through optimizing, and trying to find the ad that works. Facebook advertising is really hot right now, and every marketer right now is using Facebook as the go to platform when it comes to ads. Facebook is a great platform, however, it is really strict and doesn’t want any spamming or any offers to biz opportunities.
This could get you banned, unless you know what you are doing. And as they say, following a successfull marketer, will get you sure results, instead of you trying to re invent the wheel again. Marketers are always looking for high ROI campaigns and for social media if done correctly can bring in emails, leads or customers very cheap.
I have added another tool to my aresenal, called Adsviser. I have done a case study that shows you how I find an affiliate campaign, that is working right now, through Adsviser. Once in your backoffice of Adsviser, you begin there, by searching for your niche…
Step #1 Searching a niche
To begin with, I searched for keywords “supplements” “muscle” and choose one of the top performing ads onAdsviser.
A good indicator is the “Ad Rank” and how much engagement there is in the facebook ad (likes, shares, comments): There are a few key things when looking at this ad.
The first is the high number of likes and shares of this ad creative. As you can see this has been liked 857 times and more impressivelycommented upon 101 times. Also note the use of a muscle man who is being used to target the male demographic with age range 25-34 years old.
I wanted to look for ads within a specific country such as “United States”. Let’s explore what happens when we click on this ad. I am taken to comparison Top 10 of various muscle supplements page full of links to male products offers affiliate links. Muscle supplements are a big deal in the US and if you can get your clicks cheap enough there are profits to be made.
Step #2 Creating Landing Pages
Landing pages are critical to a successful campaign so make sure you look at the landing page by clicking the image of the ad. You could use Landing Page Monkey for a one time fee and create any landing page you want from nothing.
Step #3 Copy and Paste a campaign
The next step was to copy the ad text, image, demographics and landing page and start to run the ad on Facebook by targeting Men between 2435 who live in United States with some specific muscle interests.
The result was to generate over $2,345 over the next 4 days with ad spent less than $235. The engagement of the ad was extremely high due to tested top performing ad that already has been tested from top affiliates.
Adsviser gives you the power to achieve high results in sort period of time and helps you to reverse engineer what is working right now. You can find pretty much any detail about facebook ads that you could possibly want.
You should know that all display advertising will be using retargeted advertising. Its now what they call the ‘Pixel Land Rush’ where the Facebook pixel will become ever more valuable than ever, especially for all great advertisers. Advertisers that fail to use pixels today, will eventually not be able to afford to advertise or compete with other fellow marketers using pixels.
I’m writing this article for my followers to show you what I know about pixels and why its so important to use in 2015. I used to avoid using pixels, but now I realize the importance since I’ve seen a growth in my subscriptions and commissions on JVZoo.
This is what a Pixel Code looks like
CPP (or Cost Per Pixel)
Pixels helps you follow people who have visited your website, or any specific page on your website, or landing page. You objective is to use the pixels to create Targeted offers depending on where the traffic has visited.
So if I were to run an ad to promote a blog post on affiliate marketing. Then I retarget the people who read my blog post review to which I reviewed The Digital Affiliates Network for example. I know who was interested in that article, since I captured those leads through the pixel I added on my post’s page. The pixel was created using Facebook ads.
There two types of Pixels. So I’m going to break it down for you all, on what each does and what it’s used for.
A Conversion pixel is a snippet of a code given by Facebook. The code is placed on any specific page you are targetting. When any user visits that page, it triggers the pixel and counts as a Conversion. When tracking a conversion pixel you are actually used to track how many times a certain action occurs.
So for example…if you place a conversion pixel on your thank you page, which means that basically, the way you set up everything, is when someone reaches that specific page, means someone took action to whatever you were promoting or selling.
By having this tracking pixel on that page, Facebook then tracks this information down for you, and lets you understand how many conversions you had. This could be used on any landing pages or any type of traffic funnels you might be promoting. You should create different pixels for different landing pages so you can track for each action. For example, Pixel A -landing page. Pixel B- Thank you page etc.
Put each pixel in its own category depending on what kind of action you want taken. For example…one pixel will be for checkouts, the other for registrations, the other for leads, the other for page views…etc.
Optimizing your Pixels
Facebook can optimize your pixels by what you want out of your campaigns. When setting up a Facebook Advertising campaign , Facebook asks you on what objective of your campaign is. You choose from the list provided. For example, Increase conversions on your website.
If you are driving traffic to something that’s a simple action, like a lead magnet opt-in or a webinar sign up, you should always use the ”Increase conversions on your website” objective. This will decrease your lead cost.
In another example let’s say we want to optimize for Leads. So we tell Facebook that we want the pixel that is placed on my landing page for The Digital Affiliates, to gather all info on those users….Facebook will then optimize my campaign to the people who have already opted in, and will begin following them around.
When building your audiences using the pixels, you can actually clone each audience, or create a look a like audience. Facebook creates an audience of people who are most like the people who have taken that specific action on your specific pages, or posts you have created. These are like clones of the people that already visited your website. Thus helping you scale on your campaigns and reaching more audiences a-like.
Website Custom Audience Pixels
Website Custom Audiences are Created for Retargeting. You only have one website custom audience pixel per Facebook account. This pixel is placed on the head template of your website which basically covers for your whole website, or you can take the code and add it manually to each separate page.
This pixel will create custom audiences of people who visited your website. You can manage Website custom audiences under the Audiences tab in your ads manager on Facebook.
Once you have installed your pixel, you can begin to create retargeting audiences.
Just go to Create Audience, then Custom Audience, and then choose Website Traffic. There are loads of options to choose from. Bottom line you can also create Website custom audiences too. This works with one pixel, versus the multiple pixels if you are using for conversions pixels.
In order to run successful Facebook ads, you will need to learn how to use Pixels. Essential for the tracking , optimization , retargeting, and scaling of your Facebook campaigns. I hope this article gives you a good insight on Facebook pixels and how they are used to retarget your traffic. Please don’t forget to subscribe to my blog by filling the form below.
If you are using WordPress then please allow me to give you a FREE PLUG-IN so you can add your Facebook Pixel to your page easily.
WP Fan Machineis a new plugin I’m using with my WordPress website. I’m using Facebook fan pages for nearly everything I promote here on my website. So for the past 2 years, I’ve been building several fan pages all over Facebook and hoping for fans to find me, and like my pages etc. When they do like my pages, they actually get linked straight back to my website, or to the direct offer or deal I’ve been promoting.
I would also, create Facebook ads to promote my products or website, just so I can get more “fans” to my pages and website. I’ve been doing well in terms of likes and engagement, but again, these were not organic, but mostly paid.
What if there was a way to actually get “organic” fans to like your pages, without you even doing anything other than setting up everything in like 5 minutes?
A look inside WP Fan Machine
gets you real interested fans to your fan page on 100% auto-pilot. Does it work? I’ve been running this tool for the past 3 days now, so still haven’t had time to get major results, but I have seen things happening, a few new likes and some engagement. I even had one of my followers that got this off me tell me it works. He started on that same day and it seems that one of his pages is already getting engagement…
So Other than the fact I made a mistake on my purchase and got myself the “basic version” which wasn’t really helpful to me since I have over 50 fan pages on Facebook, this wouldn’t allow me to create multiple campaigns, but just one fan page. So I coughed up another $27 from the Original $16 WP FAN Machine Basic to get the WP Fan Machine Pro Unlimited version, which also helped me install this plugin in multiple WordPress blogs I’m also currently running. I was also able to install this in my client’s WordPress site , (since I’m a social media consultant) I need to build their pages as well. So this was great example of using it to run my Social Media Consulting Business. And guess what…It works!
You should know that WP Fan Machine actually uses a tactic that has been used for some time now. NO need to reinvent the wheel, if it has worked for marketers in the past and they were using this tactic I’m about to explain, then this software will actually get you up on par with those professional marketers pulling this trick off.
Now before I get into detail on how this software works, please keep in mind you will need a few things before being able to download and install the plugin.
1) You will need a WordPress site
2) You will need a Facebook Account
2) You will need to create a Facebook App. Don’t worry, its very very easy. And the tutorials inside will help you just follow over the shoulders on how to set it up. Takes about 2-5 minutes.
3) You will need to add a cron job on your hosting Cpanel. Nothing major! VERY EASY! Again, all in the tutorial videos inside your membership.
Ok so those are the prerequisites to be able to download and install your plugin.
Now let me share a little underground internet social marketing tactic that has been around since the early days of Social Media. People used to grow their fan pages, by using a specific fan page to go around and like and comment on different posts, statuses, videos and profiles to show engagement in the same niche category. Basically, what they do is they find similar niche pages and post responses to the comments ‘as their page’. That’s important, you have to post as the page and not as yourself. This in turn will make people notice that it was made by a different fan page in the same niche… and some of those people will visit your fan page and then like it, becoming your fans now. And it really WORKS!
How WP Machine Works in 3 steps
After you install and activate it like a normal WordPress plugin, you can get it going in just 3 simple steps…
Step 1 : Add a Campaign
Simply create your campaign with your Facebook Fan page ID and 2-3 Keywords in your specific niche.
Step 2: WP Fan Machine will start to find Hot Pages for You
Hot Pages are fan pages with a big number of fans and high engagement on the content. This is where you can attract your fans from .
In the Screenshot is showing the “Hot Pages” that has to do with the Niche I’m searching For Similar Pages like the one I’m promoting
Step 3 : Engagement with the Fan Pages you Choose
WP Fan Machine shows you which fan pages you should engage with, start engagement with 1-click then sit back and just relax and watch your pages get interaction.
When you click “Engage” on the right of the column of the software, then it will start engaging with that particular Page.
Shows me all sorts of results. How many likes, currently talking about, and how “Hot” it is as a page, meaning if its alive and people are currently engaging with. Those are the best ingredients to choose a page to engage with. You don’t want to engage with pages that are not active, or don’t have a lot of likes etc.
Fan Machine Log
The software will just engage the posts on autopilot. Next minute you know, you are commenting things like, “Nice!” , “Great Post!” , “Great Find” etc. That will make the “owner of the specific page to like your comment, maybe even come and check out your page and maybe engage with your posts etc. Can you see the power of this?
My Final Conclusion
The WP Fan Machine Software is a tool that will make your life a lot easier. Again, it’s not something new, the tactic has been there for a long time, this tool just puts things on 100% on Autopilot. So for anyone who runs some kind of facebook fan page, and wants to build their page, then WP FAN Machine is a great investment into your business.
You’ll soon be able to buy a lot more stuff on Facebook.The social network is testing a shopping experience that allows users to buy items directly from business’ Facebook pages. The new shopping feature, first reported by BuzzFeed, will allow retailers to turn their Facebook pages into mini storefronts outside of their main websites.Facebook confirmed the new shopping features to Mashable Wednesday, saying it’s currently being tested among a small number of users and a handful of retail and e-commerce companies.