If your business isn’t performing as well as you’d like, try taking your marketing efforts to Facebook! With very little effort, and not cost down, and in a few minutes, you could have a fast and effective way to reach thousands of new customers. As a Social Media Consultant, I want to share my own experiences through this article.
Do not let the excitement over your page die down. Commit yourself to updating at least a few times a week. If you do not, your followers will feel neglected and they probably will not follow you or your products as you thought they would. Once you set up a page, you have to be committed to it. This is your business Remember!
The 80/2o Rule
While you should try your best to communicate with users, do not post a steady stream of content that has no value. This will make people get the impression that you have nothing to offer. If you have nothing valuable to share at the moment, you should post things that are interesting, funny, different. Something that will grab someones attention. You don’t always post your product, or brand. You also give a variety of things for people to share, like, etc. Usually , funny things videos, funny pictures, funny quotes is the way to go. You want that. Don’t be too serious with your page. Keep this in mind. 80/20 rule, with 20% of your postings should be about your business. The other 80% , about everything else.
Include your logo in your profile photo on your Facebook business page. Don’t change it too frequently as it is what your fans will associate with your brand, therefore highlighting your posts in their news feed. If you continually change it, this may become confusing and they will start to ignore your posts. One way to build the presence of your business on Facebook is through a brand page.
A brand page, which is also called a fan page, is similar to an actual personal profile. However, one distinct difference is that fans are accumulated instead of friends. On your brand page, you can import your Twitter and blog feeds. You can also post and collect content, have hosting discussions and collect user reviews.
If you have no graphic design skills, or are in need of a cheap solution to get yourself a good logo. Then head out to Fiverr.com You will find what you are looking for there. I have a good personal source on Fiverr you can use him if you want. Get your Logo Created Here.
Reward your loyal fans with Facebook events, promotions and prizes. Give your followers a reason to interact with your page rather than being a passive follower. A contest with even an inexpensive reward can generate interest and inspire your followers to invite their friends and family to your Facebook page.
Change the tab order on your Facebook business page. The tabs will be in vertical order on the left of the page to start with. Under your list of tabs is the “Edit” option. Use this to customize the order of the tabs outside of the Info and Wall tabs. This can help you create a better hierarchy of which tabs should be near the top or the bottom in order to have some stand out more than others.
Never make the mistake of starting a Facebook page and thinking that it will run itself. It takes a lot of hard work to create a solid fan base on Facebook, so only begin a page if you expect to see it through. If it is more than you can handle, you should look for other ways to market your business.
As you’ve read, Facebook can do a lot for any business! Reaching previously untapped markets can now be achieved with the click of a mouse and for a fraction of the cost of traditional marketing methods. Start putting these tips to work for your business soon and watch how much of a difference a Facebook campaign can make!
If you are into the Recruiting Business. You really don’t want to go through every Group or Page on Facebook posting daily about your business, or offer. Why not use Facebook Auto Poster ? Seriously, post daily while you sleep and its automated. Get people to sign up to your business while you are sleeping. This little tool /app, is so valuable and it’s almost free. Depends how you want to use it.
I’m paying 10$/ month and I’m already seeing results. I suggest you go grab it, test it out.
There is a trial 1$ for a whole month. Go Get it here
Let me tell you a little story . 2 weeks ago, I begun recruiting people to my business. I’m learning different tricks of the trade. I had a Facebook friend that was basically promoting her business on different “Work From Home” groups. I could see her posting away, daily.
At one point, we chatted on Facebook, and I recall her telling me she’s off to bed. Next minute I know , i’m still seeing her posts in those different groups. It turned out , she was using this tool that helped her recruit while she was literally sleeping! This little app will take a lot of time off your hands. Got nothing to lose, go test it out Here.
I hope this article gives you a good insight on how to run your own Facebook Page. It’s not that hard. Believe me. Just as long as you think like its your own shop, treat it as one.
I hope you enjoyed my article on how to improve your Facebook Marketing. Looking forward to your comments. Please don’t forget to subscribe below and make sure you visit my Starter Kit & Resources Page at my website.